Twitter is one of our favourite social networks and still one of the only networks where it is relatively easy to grow your audience organically. Unlike Facebook, where growing your page likes usually means running a paid ad campaign. Twitter remains largely an organic Social Network. It is relatively easy to grow your twitter audience by searching hashtags and keywords that your audience is using. And using the techniques outlined in this post you can grow your audience in a targeted and easy way.
With over 200 million active users, it's a great place to find new prospects and engage deeply in conversations around topics that your business can solve. We have a fairly good audience on Twitter which we've built over time. But this last month we decided to really put a concerted effort into Twitter and start growing our audience again. By using the system outlined in this post we've seen our audience grow from 1800 at the beginning of November to at last count 2300. That's 500 new followers in a month (not bad considering we've only spent a few minutes a day on this).
To Get Started Growing Your Twitter Audience You'll Need:
1. A Twitter Account
2. Consistently Sharing great content on your twitter account
3. Sign up to Crowdire (with your Twitter account)
Before you go straight into the process there are a couple of preparation steps you'll need to complete to make sure you are targeting the right people (aka: people who will be interested in your business).
To Grow Your Twitter Audience You Need To Think About Your Audience
If you want to become well known in your niche then by all means you can go and start following people in your industry. But if you want to really succeed at getting new prospects and customers on Twitter then you need to think about who your audience is, what they are talking about and how you can interact with them in the twittersphere.
For instance, if you're a plumber, you can very well go and find people who are tweeting about #plumbing #blockeddrains #toilets, etc. But you're most likely just going to be just following other plumbers in your industry and at the end of the day - that's not going to help you get new customers. But if you're a plumber wanting to reach out to local buisnesses and cafe's that can eventually lead to you doing business with them. Then you'll be looking to follow people who are tweeting about #sydneycafe #sydneyeats #sydneyfoodie.
If there is only one thing I could tell you, it would be to know your audience. For effective lead generation on any platform it is the beginning and end of everything. There is no point building a large audience of people who have no interest in what you are selling.
Step 1: List 10 Hashtags Your Audience Are Using
Now that you have a general idea of your audience. Do some research and choose a list of top 10 hashtags that your audience might potentially be using. Hashtags are THE way that people categorise what they are talking about on Twitter. They really are the language of Twitter.
In our case we are looking for businesses who are talking about twitter, blogging and growing their businesses online. Our hashtag list looks something like this:
A couple of tools we use to make finding hashtags are:
- You can enter a hashtag into the tool and get related hashtags
- Allows you too see all sorts of information about a hashtag including what influencers use it, sites, demographics. Etc. This is really useful when buildng your audience profile.
Make a list of the top 10 hashtags that you are going to target
Step 2: Define your Competitor Accounts
The second piece to the audience puzzle is to do some research on other accounts that are similar to yours - your competitor accounts. These accounts may or may not be in the same competitive space as you. The important thing to know when choosing these accounts is they have the same audience as you. So in our plumber example above. Yes, it pays for us to check out the accounts of other plumbers and who is following them. But if we really are targeting cafe owners then we might do some research and find some other accounts that cafe owners may follow.
Make a list of top 10 competitor accounts that may have a similar audience to yours.